Card with 3D lacquer

Embellishing printed materials with 3D lacquer is an advanced technique that adds a tactile dimension to printed materials. Also known as relief varnish or spot varnish, this technique offers numerous benefits and applications that can significantly increase the look and effectiveness of printed materials.

3D varnish creates a striking visual impact by highlighting specific parts of the design with a glossy, raised layer. This creates a strong contrast between the matt and glossy areas, allowing important elements such as logos, images or text to attract immediate attention. The result is a luxurious and professional-looking final product that makes a lasting impression.

Printing with 3D varnish exudes a sense of quality and exclusivity. This finishing technique is often associated with premium products and services, giving the printed material a higher perceived value. This can have a positive effect on the perception of a brand and contribute to a luxurious and sophisticated image.